$5 Buck Box

In 2010, Taco Bell came out with a new promotion called the $5 Buck Box.  They promoted it as part of a tie-in with the NBA with commercials featuring Charles Barkley.  In the ads, Charles would say things like “There’s lots and lots in a five-buck box.”  The Five Buck Box was a good value with a catchy phrase and as of this writing, they still have it around.  Soon after they started the promotion, I went to Taco Bell to get one.  I was standing in line behind and older man.  When he was placing his order, he told the employee, “Give me one of those five-dollar buck boxes”.  I thought it was funny because I had never heard anyone say it that way.  Charles Barkley called it a “five-buck box” and so did I.  Everyone I had ever heard say it, said it like Charles Barkley.  But then I looked at the sign and saw the dollar sign in front of the number 5.  This old man in front of me was saying it right.  From that point on, I have called it the “five-dollar buck box”.  Other fast food places have also created $5 Buck Boxes and they also call them the “five-buck box”.  But they are wrong, aren’t they?  I think you will start calling it a “five-dollar buck box” too.

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